Gonzalez Byass Sherrymaster attracts top international professionals to Jerez

For the fourth year running González Byass has held its prestigious Sherrymaster by Tio Pepe in Jerez. Bringing together a group of influential buyers from across the globe to join Master Blender, Antonio Flores and Fred Dame, renowned American Master Sommelier, and learn about Sherry in the heart of Jerez.

The Sherrymaster by Tio Pepe was launched in 2013 with the aim of bringing key influencers from around the world to the home of the world’s most famous Fino Sherry brand, Tío Pepe, to learn about this most fascinating fortified wine.

This wide ranging, educational course has been devised with sommeliers and buyers specifically in mind: the objective being to give them the opportunity to learn about Sherry at source, discovering the intricacies of the viticultural and vinification processes, the ins and outs of the Solera system and the secrets of such gems as the intriguing Palo Cortado, to mention just a few aspects that were included in the programme.

With guests from the USA, China, Canada, Germany, Belgium and the UK, this year’s edition of the Sherrymaster was chaired by Antonio Flores, Master Blender, accompanied by Fred Dame MS from the USA.