Sherry steals the show in Tales of the Cocktail

In the recent edition of world famous cocktail event Tales of the Cocktail Sherry took centre stage with a masterclass devoted to sherry held by González Byass.

The seminar ‘A Journey Through Sherry Cocktails by González Byass’ was a sell out, filling the Vieux Carre room in the Monteleone Hotel New Orleans to capacity. A mixed crowd of 120 consumers, bartenders and bar owners from all over the US enjoyed a ‘lesson’ in sherry from our International Brand Ambassador Boris Ivan, throwing expert Stuart Hudson and cocktail expert Andy Mauer. A 2 hour seminar which covered the Pillars of Jerez, sherry tasting, venencia and throwing demonstration and history and tasting of two classic sherry cocktails Bamboo and Adonis. In addition González Byass hosted a Captains dinner during the event held at Cane & Table. Here 45 members of the Tales of the Cocktails organisers team were treated to a three course dinner matched with González Byass sherries Tio Pepe, Alfonso, Leonor and Noé.

Tales of the Cocktail is held in New Orleans every year. It was founded in 2002 specifically for bartenders, distillers and other spirits professionals and has since become the industry’s annual meeting place for the exchange of new ideas, products and techniques.

Making the most of his time in the US Boris joined the González Byass US team visiting clients in Chicago, Houston and Miami presenting González Byass spirits and sherries. Feedback from the event and tour showed a great interest in the bartending world in the US for sherry with many of the top cocktail bars already using sherry in modern recipes and also bringing back sherry based classics.


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