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Tio Pepe En Rama 2016: #EnRama2016

The 2016 Tio Pepe En Rama has been released in more markets than ever this year. Initially launched in the UK market in 2009 on allocation, this year’s new release is being shipped to 19 markets worldwide.

The success and excitement about Tío Pepe En Rama has spread to more markets than ever in 2016. This year the wine will be released in 19 countries, the first being Spain and the UK in the middle of April, quickly followed by Sweden, Finland, Norway, Belgium, Ireland, Mexico, USA; Canada, China, Australia, Singapore, Malaysia, New Zealand, the Netherlands, Germany, Seychelles and South Africa, towards the end of the month.

Commenting on this year’s wine Antonio Flores, Master Blender at González Byass, said, “The Tio Pepe En Rama 2016 is sublime; pungent, fresh and very much in the style of traditional Tio Pepe. Sourced from our founding cellars Rebollo and Constancia where year after year we find the most exceptional wines.

“The mild climate over the past vintage, with an average amount of rainfall and a mild summer has given us a healthy and balanced vintage. A hot July followed by a cool August, thanks to the constant poniente winds, and an almost spring-like winter created great conditions for the flor to flourish. Additionally, the conditions in the González Byass cellars, ideal average temperatures and the absence of warm Levante winds during maturation were key in allowing the flor to maintain its magic cloak over the surface of the wine; strong and solid throughout the year.”

He continues, “The combined effect of harvesting the grapes from our single estate vineyards Marcharnudo and Carrascal with their pure albariza soils, plus maturation in our century-old cellars and long hours of consideration that were taken to select the final 60 casks fill me with pride, emotion and some satisfaction at the quality of this year’s Tio Pepe En Rama. The wine is the embodiment of what generations of Jerezanos enjoyed before us a pie de bota (at the foot of the cask), the fresh, pure wine that is the essence of Tío Pepe.”

Flores concludes, “Each year a different, yet authentic hand-drawn label is chosen, the design based on original art work discovered in Tio Pepe’s historical archives. This year is no exception as we are using a splendid label displaying medals from Alfonso XII and the Royal Seal placing us in 1875.”

González Byass was at the forefront of the category in investing in the launch of Tío Pepe En Rama seven years ago and introducing this pure, unfined and unfiltered Fino to the trade and consumers as another way to enjoy this individual style of sherry.

Gonzalez Byass launches The Sherry Apprentice

In response to the growing interest and demand for high quality Sherries in important markets such as China, Hong Kong, Malaysia and Singapore, Gonzalez Byass is launching The Sherry Apprentice a competition which encourages sommeliers and mixologists in these markets to learn about Sherry, how to serve it and be creative with the wine when combined with other beverages and flavours.

The competition is made up of two parts; the first being a master class where participants are able to learn about the variety and styles of Sherries from Gonzalez Byass experts. The second part gives the contestants the chance to show off their knowledge about Sherry, their skill using a venencia (the traditional Jerezano way of serving Sherry for the barrel) and creativity in creating new cocktails, using premium Gonzalez Byass spirits brands such as London No1 Gin and Nomad Outland Whisky, with Sherry as the principle ingredient.

Launched this week The Sherry Apprentice will be promoted in the four key Far East markets to industry professionals, the objective being to develop the growing interest in Sherry and influencing new drinking and cocktail trends. By discovering and encouraging new ambassadors for Sherry, Gonzalez Byass and Tio Pepe are at the forefront of the category in inspiring new talent and promoting knowledge and enjoyment of Sherry in markets with tremendous potential.

Commenting on the launch Nicolas Bertino, international sales director at Gonzalez Byass said, “We have great faith in the relevance of this initiative for wine and spirit professionals in these very important markets. There is a burgeoning interest for Sherry here and Gonzalez Byass is determined to support this trend”.

Bertino continued, “The Sherry Apprentice by Tio Pepe gives trade professionals the chance to learn more about the product from experts and showcase that knowledge, using their own ideas and creativity to include Sherry in their portfolio and thus introduce new and exciting drinks to consumers.”

The Sherry Apprentice is launched on the 13th February 2015 with regional heats taking place in China, Hong Kong, Malaysia and Singapore over the next two months. Finalists from each nation will be then invited to the Feria de Caballo in Jerez, in May, where they will compete against each other, in front of a panel of international judges, to find The 2015 Sherry Apprentice.

 

More information with regards to The Sherry Apprentice events:

A) China:

1) Competition:

10th of March in Guangzhou.

The 12th of March in Beijing.

17th of March in Shanghai.

 

2) Quarter-finals:

Between the 23rd and 26th of March

 

3) Semi-final:

7th of April

 

B) Hong Kong:

1) Competition:

19th of March.

 

2) Semi-final:

13th of April

 

C) Singapore:

1) Competition:

30th of March.

 

2) Semi-final:

Competition:

20th of April

 

D) Malaysia:

1) Competition:

1st of April.

 

2) Semi-final:

23th of April

 

*)Final:

“La Constancia” bodega, Templete bar

City of Jerez

During the Jerez Horse Fair