Gonzalez Byass & International Sherry Week: Online Tastings and Tio Pepe Events

Gonzalez Byass celebrates International Sherry Week with the return of the popular online tastings with Master Blender Antonio Flores and Tio Pepe events being held around the world.

Gonzalez Byass joins the third edition of International Sherry Week, celebrated from 7th till 13th November, with a series of activities including online tastings which have proved to be a great success in past years and a Tio Pepe Events competition with Tio Pepe wines as the protagonist.

The online tastings with Master Blender Antonio Flores, IWC Fortified Winemaker of the Year 2016, will take place on 7th and 10th November from Villa Victorina in the históric Gonzalez Byass cellars in the heart of Jerez. The tasting on Monday 7th will be translated to German for our clients in Germany and Switzerland and the tasting on the 10th will be followed by clients in South American, USA and UK. The tastings called be followed via the webpage and comments and questions can be made via twitter @tiopepewine with hashtag #iswandtiopepe.

Throughout the entire week dedicated to sherry wines Tio Pepe Events with be held around the world, including sherry and flamenco events in The Netherlands, food matching tastings in Israel and tastings in China to name a few. Images of all events will be uploaded to Tio Pepe social media and the best event will win a trip to visit the home of Tio Pepe in Jerez. Prizes will also be offered via social media for the best images with the Tio Pepe photocall.

Gonzalez Byass will also take part in a number of events held by the Regulatory Board including Raul Vega’s attempt to hold the largest sherry tasting ever in Mexico. All events should be registered to

Tio Pepe triumphs with live streemed Tastings for International Sherry Week

International Sherry Week & Tio Pepe online tastings achieved more than 2.9 million tweets around the world and trending topic in Mexico during International Sherry Week 2015.

In celebration of International Sherry Week 2015, which took place 2nd – 8th November, González Byass held three online tastings in Villa Victorina, situated in the company’s historic cellars in the heart of Jerez de la Frontera, Spain.

The tasting provided the perfect opportunity for sherry lovers, clients and press from around the world to enjoy live a tasting by González Byass’ Master Blender Antonio Flores, who was born and bred in the winery, and to ask him questions via social media.

The tastings, held last week, were translated into English and German and followed live via in The Netherlands, China, Israel, Mexico, Colombia, Dominican Republic, UK, Germany, Switzerland, Brasil, Chile, Germany and Switzerland.

One of the tastings was such a success that it became trending topic in Mexico last Thursday as reported by #TT Trends in Ciudad de Mexico. However all three tastings, hosted by Antonio Flores achieved the highest number of tweets ever for González Byass with 2.995.259 tweets from all over the world, at hashtag #iswandtiopepe. As a result more than 418.601 people were reached via twitter and 194 accounts actively participated in the tastings.

Commenting on the live streamed tastings, Flores, said, “It is wonderful to see Sherry aficionados from around the world participating in our tastings. International Sherry Week has grown its following over the past few years and is now a truly international event.” He continued, “González Byass is at the forefront of the category when it comes to online activity and we are dedicated to spreading the Sherry Revolution across the globe to all sherry lovers.”