International Sherry Week & Tio Pepe online tastings achieved more than 2.9 million tweets around the world and trending topic in Mexico during International Sherry Week 2015.
In celebration of International Sherry Week 2015, which took place 2nd – 8th November, González Byass held three online tastings in Villa Victorina, situated in the company’s historic cellars in the heart of Jerez de la Frontera, Spain.
The tasting provided the perfect opportunity for sherry lovers, clients and press from around the world to enjoy live a tasting by González Byass’ Master Blender Antonio Flores, who was born and bred in the winery, and to ask him questions via social media.
The tastings, held last week, were translated into English and German and followed live via www.iswandtiopepe.com in The Netherlands, China, Israel, Mexico, Colombia, Dominican Republic, UK, Germany, Switzerland, Brasil, Chile, Germany and Switzerland.
One of the tastings was such a success that it became trending topic in Mexico last Thursday as reported by #TT Trends in Ciudad de Mexico. However all three tastings, hosted by Antonio Flores achieved the highest number of tweets ever for González Byass with 2.995.259 tweets from all over the world, at hashtag #iswandtiopepe. As a result more than 418.601 people were reached via twitter and 194 accounts actively participated in the tastings.
Commenting on the live streamed tastings, Flores, said, “It is wonderful to see Sherry aficionados from around the world participating in our tastings. International Sherry Week has grown its following over the past few years and is now a truly international event.” He continued, “González Byass is at the forefront of the category when it comes to online activity and we are dedicated to spreading the Sherry Revolution across the globe to all sherry lovers.”